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About 80% of smartphone owners take pictures at least once per week
People take about 23 pictures on average per week
Popular objects among Vietnamese smartphone users are "Selfie"(65%), "Scenery"(59%), "Family / Kids"(55%), "Food"(53%) and "Friends"(48%)
Popular retouch apps are "Camera 360"(59%), "B612"(33%), "Instagram"(25%), "Photo Wonder"(25%), and "SNOW"(22%)
Popular sharing channels are "Facebook"(91%), "Zalo"(68%), "Instagram"(35%), "Google +"(17%), and "Twitter"(9%)
Satisfactions of smartphone cameras are "Easiness to use camera function"(60%), "Easiness to upload/share"(44%) and "Easiness to use retouch apps"(38%)
Dissatisfactions of smartphone cameras are "Zoom feature"(33%), "Quality in dark place"(32%) and "Hand shaking"(29%)
Dissatisfactions of smartphones are satisfactions of digital camera. Therefore, people who are middle or high income tend to have digital camera and they use both smart phone and digital camera depending on occasions
Number of respondents: 600
From 20 - 39 year olds in Hanoi and Ho Chi Minh
Conducted on Nov, 2018
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