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Although Facebook is still dominant social media, it has lost some share as TikTok has gained its popularity particularly among youth
97% use Facebook with all the profile. 94% are daily users, increased 1% compared with last year.
86% use YouTube with higher popularity among the youth. 81% are daily users, similar number of daily users compared with the previous year.
87% use Zalo with higher popularity among female and aged from 26 to 44. 88% are daily users, the number of several times / day users increased 4% compared with the last year.
48% use Instagram with higher popularity among female and youth. 54% are daily users, increased 3% compared with last year.
Sample size = 600
18-44 male / female
The report was created on February, 2022
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