-------------- Lifestyle --------------
The average living cost of students who live with family is 3,780,000 VND while without family is 4,920,000 VND. Half of all the spending is spending for food/beverage.
Students try to eat modest meals as much cost as around 50,000 VND/day on weekdays.
In the weekends, many students eat ice cream and go to café. In case of students live with family, some parents pay all cost of food and drink students spend.
Frequency of purchasing cloths is not low, but spending is not high; half students spend less than 300,000 VND.
93% of students have smartphone. About 30% of them are iPhone users.
Students spends a lot of time on Social network. App usage are “Facebook”, “Games”, “Camera360”, “Dictionary”, and “Grab/Uber”.
Sample size for quantitative survey: 1000 in Hanoi and HCM.
Home visits / In-depth interviews: 15 students.
Face-to-face interviews: 30 student couples.
Diary log: 30 students.
Conducted on July, 2017
Q&Me is the Vietnam market research service that provides the superb Vietnam consumer trend and insight for your business success in Vietnam.
Our leading-edge technology made both of the quantitative and qualitative survey online so that we could deliver the high-quality Vietnam market data with affordable pricing. In our service, even group interview can be conducted online as Chat survey so that you could omit the hassle of business trip. Now that Q&Me manages the panelist directly, information you need will be delivered to you instantly.
Please contact us for any inquiries about Vietnam market. We are more than happy to get in touch with you and help your business success in Vietnam.
CONSUMER MARKET RESEARCH
Understand consumers quick and deep with nearly 20M direct Vietnamese panels.
MOBILE PROMOTER MANAGEMENT APPS
All-in-one mobile application to enhance your field (sales, promoter) management.