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EC market analysis - Television

Online shopping trend of TV including brand share, price trend and top hit products

TV sales has grown by 25% in the last 4 quarters. The latest quarter growth is roughly 63% v.s. last year

“10M – 15M VND” is the most popular price zone (41%). Customers are gradually moving from high-price areas to this price area

Samsung leads the market with 46% share, followed by LG (22% share) and Coocaa (8% share) in the current

Samsung and LG appear to be very strong in the top 2 positions with market shares of 46% and 22% respectively. The top 3 to top 5 is a competition of cheaper TV brands

Based on EC transaction data of April 2024

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EC market analysis - Television

Online shopping trend of TV including brand share, price trend and top hit products

Q&Me Vietnam Market Research

About Q&Me Vietnam market research service

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