f Vietnam Market Research Report - Surveys about coupon usage in Vietnam | Q&Me  

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Surveys about coupon usage in Vietnam

With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular.

Surveys about coupon usage in VIetnam
Surveys about coupon usage in VIetnam

55% used coupon in the past 6 months. Male, HCM group tend to use coupon.

“Bad cost performance”, “Discount rate” and “Cheap enough” and “Hassles until using coupon” are the main reasons not to use.

About 30% use coupon every week. About 75% use coupon at least once per a month.

“EC site” is the most popular place to get coupon, followed by super market and fast food

Coupon code is the most popular method, followed by paper coupon and QR code

Number of respondents: 572

From 16 - 39 year olds in Ho Chi Minh and Hanoi 

Conducted on Feb, 2019 

Q&Me Vietnam Market Research

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