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Nearly 70% of the respondents have straight hair style. 24% dye their hair. More ratio of the shorter hair in 30’s.
14% of the female respoondents wash their hair daily. Frequency of hair wash in HCM is higher than Hanoi
64% use cold water and 36% use hot water in washing their hair. HCM has higher cold water ratio
Product effectiveness, Ingredients, pricing are the top 3 factors that influence in the audience hair care purchase among Vietnamese female
Hair fall is the biggest concern among the audience. Youth has more variety of concerns but their concerns are bigger for hair fall, dry hair and lack of volume.
33% goes to hair salon once / month and more. In average, they spend 393,000 VND at hair salo among Vietnamese female
200 Vietnamese female from 18-39 years old
Asia Plus Inc.
6F 506 Nguyen Dinh Chieu Street, Ward 4, District 3, Ho Chi Minh City
02839 100 043
