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The overall EC market grew by 49% from 2022 to 2023, while the Baby diapers sales increased by 46%
Baby diapers have grown by 46% in the last 4 quarters. The latest quarter growth is 80% v.s. last year
“200K – 350K VND” is the most popular price zone (37%). The price segment. 100K – 200K VND is gaining more attention (price zone increasing from 18% to 24%)
Huggies leads the market with 21% share, followed by Bobby (14% share) and Moony (12% share) in the current
Based on EC transaction data of April 2024
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